The Meaning of a Passengers Announcement

To all of you who travel a lot with plane must be familiar with a sort of moment where a cabin crew perform through the PA system which mostly known as Passengers Announcement. To some people who might not care about the importance of Passengers Announcement, but to pilots, flight attendants and aviation enthusiasts, this could be accounted as a part of their professionalism that eventually reflects to the communication quality itself.

I fully realise that Passenger Announcement is nothing crucial compared to the main duty of every pilot and flight attendant. But in my opinion, it would a plus point for those who can perform good on this because in the end the passengers deserve to know what is going to their flights.

To every flight attendant, speaking on a PA system could be something very nervous. In particularly when a PA receiver brings them into nightmare, even worse compared to when they are directly dealing with the passengers. Passengers Announcement is very relied on someone’s public speaking capability, and in terms of public speaking capability assessment may relate to some aspects; for example:

1. Voice tones,

2. Pitch Control and Articulation,

3. The substance of particular information,

4. Information simplification.

5. Others related.

According to my air travel experiences, I have moderately explored about passenger announcement – including pilot who has another duty to explain about every flight condition through a PA system. In general, the Passenger Announcement usually started when a flight purser introduced him/herself before flight, or during a critical situation announcement, and arrival announcement.

For those who are granted with a vibrant, and exceptionally colored voice tones, they should have utilized them maximally, because that could be very helpful to attract passengers attentions. When you speak through a PA system that means you speak to the whole passengers on behalf your team, and just treat the PA speaker as if your special ones where you may talk softly, and happily.

A common issue that  oftenly found during Passenger Announcement is language barrier, especially when a flight attendant must repeat similar information after their local language in English. Here is my observation; A good and better result is when some flight attendants might not care about their accent and they just be themselves. Talk in their accents but calmly, not too speedy, and attempted still to watch the pronunciation instead of those who might want to sound like a native, but did it way too overtly from their expectations which may cause a fast-and-furious announcement that eventually make them sound like a joke and not understandable. In addition, the problem is most likely about the pitch control, and the distance between the mouth and the speaker. It shouldn’t be too near.

One of my favorite part in air travel is after touch down, and welcomed by a passenger announcement. I admire Singapore Airlines for its good and inspiring template for its flight attendant passenger announcement arriving in Singapore.

“Welcome to Singapore ladies and gentleman, and to all Singaporeans and residence of Singapore, a warm welcome home..”

I am not a Singaporean, but when I hear that ‘warm welcome home’, I could feel how every Singaporean must feel on that flight. They must feel instantly energized after flying thousands miles away and finally arriving in their homeland. As I notice, Singapore Airlines has used the same template for a long time and required all the cabin crews to use similar template who make the announcement. It is good at some point, that would make every passenger understand easier, and to prevent that ‘language barrier’ as I mentioned earlier.

Besides, I have also admired Garuda Indonesia that had revised their announcement template for every international flights coming into Jakarta or Bali.

“Bapak dan Ibu yang terhormat, kita baru saja mendarat di Bandara udara Soekarno – Hatta Jakarta, selamat datang kembali ke tanah air, dan bagi para wisatawan selamat datang ke Indonesia..”

As I noticed this is a new style of Garuda’s arrival announcement, which is way better unlike the old times when the announcement was mainly only welcoming the passengers to the destination. To every nationalist Indonesians a warm welcome back to homeland shall be considered as an appreciation that we may travel far away overseas, but we are willing to be back.

Indonesian consumers behavior is focusing at their aims to get remarkable experience. Once every consumer goods provider is able to satisfy them with experience, the longer they will remain as a consumer. On a domestic flight with Garuda Indonesia to Jogjakarta several months ago, a friend of mine who flew on that flight told his experience, when the flight purser made a welcome announcement with some polite Javanese dialect to welcome the passengers. Again, in my opinion it is another good way to bring the experience for the passengers, although they haven’t physically stepped on Jogjakarta, they already felt like they were in Jogja.

In terms of critical announcement, luckily I never experienced any of them before . But, I heard some friends shared their air travel stories, when her plane had to go around due to bad weather, and after second attempt, the plane could land but in a bumpy and hard landing. But the Captain was soon speaking on the Passenger Announcement to apologise for the hard landing, and explained the situation caused the inconvenience. As a result, the passengers made applause for the pilots as the appreciation.

Overall, this post is only to provide a picture how every passenger announcement could mean big in every flight, especially in a civil aviation industry, where information stream is very important not only both from the cockpit crew to the cabin crew, but also to the passengers as the customers. Hopefully, this would get you insights for what’s happening within.


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